The term print media is used to refer artifactual media produced by means of printing technology. There are different types of artifactual media some of them are: books, newspaper, magazines etc.
Book is a collection of leaves of a paper bound together along one edge within covers. It is one of the most important things for civilization and one of the oldest forms of modern mass media. So the book plays a vital role in mass media. As books became more accessible with the advancement and spread of printing technology, knowledge spread even among the middle and lower classes of the society. It created what is called “democratization of knowledge”. We can see varieties of books in different languages in these days.
Newspaper is a publication issued periodically, daily, weekly and has a frequent appearance.The main responsibility of newspaper is to produce message, news, article, advertisement etc for public. To bring certain issue in focus editorial comments on the paper very important and given regularly. It is the main source of advertising too. So this is also one of the most important things.
It is also a medium of mass communication and it is also a publication that issued periodically. It covers various aspects of human life such as social, culture, economic, and political etc. It is also manufactured in a different format usually on better paper but it generally published less than newspaper. But magazines are more expensive than newspaper.
Electronic media is categories into three types and they are as follows:
- Broadcast media
1. Broadcast media:
The term ‘broadcast’ means the process of disseminating message into the air over an assigned frequency, then capturing the message by receiving sets and decoding it to the audience. It involves producing and designing media content to appeal to a broad audience segment and offered on airways to a large number of people. Broadcasting refers to particular types of communication and they are two types.
Radio medium consists of technology that transmits message through electromagnetic or radio waves. Communicators can reach more people with less cost through radio than media. But it is not very interactive media as TV. Radio stations may be independent or a commercial.
Television is both audio and visual medium which has a wide range of audience. Commonly, a TV signal travels in a direct line of sight from the station’s transmitter and antenna to the home. TV set is a box like device with a screen, which receives electronic signals and changes them into moving images and sounds. Modern human life is not imagined without television. Also, the television industry has to compete with both other types of T.V stations and other types of media so they have a challenging job.
It is an audio-visual medium. Film is projected or shown on big screen in theaters with life size images applying different dramatic effects. Films are generally considered as a mode of entertainment that presents a story in a sequence of images giving the illusion of a continuous event. They also play a significant role in modern human society and it also earns money from mass audience.
Another mass medium now is the internet. Online is a mass medium with prominence of the Internet. The development of online media is due to the immense power of the computer as a communication machine and the process of digitalization, which is allowing information of all kinds in all formats to be carried with the same efficiency. The advent of the World Wide Web marked the first era in which any individual could get the exposure of the global audience. Mass media being one of the fastest growing businesses has various forms whose primary goal is to provide information.